5 minutes with Amazonas UK
Our December pop-up at our Notting Hill studio is from Amazonas UK so we thought we would take 5 minutes to quiz founder Jess Allen about her eco-friendly footwear brand.
How did you get into fashion?
I’ve always been interested in fashion and how clothes can help to represent who you are and how you want to be seen. I take note of trends and add subtle updates to my wardrobe seasonally. I particularly love shoes as they can single handedly change a whole outfit. I love a pair of killer heels or glitzy flats with skinny jeans and t-shirt.
What’s it like being in the fitness fashion industry?
Being a sustainable yet stylish brand is very important to us. Both the style and the environmentally consciousproduction of our sandals lends itself well to the fitness fashion world. I am also currently training to become a personal trainer and nutritionist, so working with a brand that fits so well within the fitness fashion industry is amazing.
How would you describe your brand?
Sustainable, stylish, elegant and innovative.
What inspired your designs?
Our designs are all inspired by our Brazilian routes, combining a mixture of colours, forms and textures inspired by the Amazon Rain Forest and it’s tropical life.
How do you start your day?
I am lucky enough to work from home and I usually start my day around 8am with a glass of warm water and lemon. Swiftly followed by a strong latte using coconut milk whilst I catch up on my emails!
Would you say you’re healthy, if yes, why is this important to you?
Being healthy and fit is very important to me, however I believe in balance and I generally live by the 80/20 rule. I think it’s important to have a day off every week and allow yourself to enjoy the odd treat now and again.
When are you at your happiest?
I am at my happiest either in the gym, catching up with friends and loved ones over a delicious brunch, or on a beach somewhere soaking up the sun.
What exercise do you do and how often?
I am one of those annoying people who enjoys the gym and is very self motivated. I go to the gym four to five times a week and my sessions are a mix of HIIT, cardio, weights and strength training.
Any clothing tips for those getting into exercise?
Theres nothing like treating yourself to some new kit to help get you motivated in the gym. I love to add something new, be it a sports bra or new leggings every couple of months so I feel excited to try it out in the gym! Bright colours are also great! Don’t be afraid to go bold.
Where do you see your brand in the future?
We would love to work with more fitness brands and ambassadors, and really make ourselves known in the fit fashion world. We are also working on developing a range of eco-friendly rubber exercise matts, so watch this space!
For more information about Amazonas UK, visit the website amazonasuk.com
